Eli Pariser shares great points in his talk. We are living in a generation of Filter Bubble. Filter Bubbles is a problem when we search in the internet. It is a problem that the searching engine would automatically filter some important information based on our preference and searching records. I have experienced the Filter Bubbles in Google search. The results i searched were slightly different with the result of friends even though we entered same searching criteria. Google will personalize our searching results. I think the purpose of personalizing our searching result is to make a better customer's experience. It will be a big problem if we don't make a change or notice of it. We will not get some latest information which is important to us. It is like we are in some countries. Their government restricts the access of oversea website.
Article "Mind control and internet" has mentioned the "echo chamber" which means internet's disaster. It just like the Filter Bubbles mentioned above. The problem is about people always look at same information based on their opinion.
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